Case Study: FreelanceKit
From Idea to a Powerful, User-Centric MVP in 7 Days
The Problem: Why FreelanceKit?
Freelancers often find themselves stuck between overly complex project management tools and generic, manual solutions. The frustration of using tools that don’t fit inspired the creation of FreelanceKit—a platform designed to be just right for solo professionals.
Our goal: build a tool that’s simple, powerful, and truly enjoyable to use, all within a 7-day sprint.
Designing the Kanban Experience
At the heart of FreelanceKit is a Kanban board that’s not just functional, but a joy to use. We obsessed over every detail of the drag-and-drop experience, ensuring it felt smooth, responsive, and even a little bit fun. Columns are fully customizable, so every freelancer can shape their workflow.
Smooth drag & drop Kanban board—customize your workflow in seconds.Client Management: Simplicity First
No more scattered spreadsheets. FreelanceKit brings all your client info into one place, making it easy to add, update, and link clients to projects. The result? Less admin, more time for real work.
Effortlessly manage clients and link them to projects.Dashboard: Clarity at a Glance
The dashboard is designed to give you clarity at a glance—active projects, recent activity, and key stats, all in a clean, minimalist view. It’s the control center that keeps you focused on what matters.
Minimalist dashboard—see everything you need, nothing you don’t.Technical Stack & Rationale
FreelanceKit was built with a modern, fullstack, and serverless architecture. Next.js 14 and TypeScript provided rapid development and type safety, while Tailwind CSS enabled fast, consistent UI work. Supabase handled real-time data and authentication, and Vercel made deployment seamless. This stack allowed us to focus on user experience and deliver a robust MVP in record time.
FreelanceKit Vision: Beyond the MVP
FreelanceKit isn't just about project management. The long-term vision is to empower freelancers with a complete business toolkit:
- Finance Tools: Invoicing, cashflow reports, and financial insights tailored for freelancers.
- Collaboration: Seamless project collaboration for teams and clients.
- AI Integration: Smart suggestions, automation, and productivity boosters powered by AI.
For this MVP, we focused on the core: Kanban, client management, and a clean dashboard. The rest is coming soon—join the journey!
Building the Waiting List
To validate the idea and capture early interest, I also built a dedicated landing page for FreelanceKit. This page introduced the core value proposition and allowed freelancers to join a waiting list for early access. The result? Immediate signups and valuable feedback, even before the MVP was fully launched.
Landing page for early access—building a user base from day one.Results & User Feedback
In just one week, FreelanceKit went from idea to a fully functional MVP. The feedback was instant: freelancers loved the simplicity, the speed, and the feeling of control. The Kanban board, in particular, was called out as “incredibly smooth, similar to Trello but simpler.”
"The Kanban interface is incredibly smooth, similar to Trello but simpler. It's perfect for freelancers who don't need complex features."
— Beta Tester, Graphic Designer
Why Not Trello, Notion, or Spreadsheets?
- Trello/Asana: Too generic, too many features you never use.
- Notion: Flexible, but you end up building everything from scratch.
- Spreadsheets: Error-prone, no automation, no visual progress.
FreelanceKit is the “just right” solution—focused, visual, and made for freelancers.
"FreelanceKit finally gave me peace of mind. I know exactly what to do every day, and my clients are happier too."
— Beta Tester, Copywriter
Your Data, Your Control
All your data is securely stored. Need help? You get direct support from the founder—no bots, no waiting.
Ready to Build Your MVP?
Let's turn your vision into a working product—fast. Book a call or chat to get started.